MUMBRELLA
The announcement:
Seafolly is proud to announce the launch of their We Are Seafolly ambassador program, partnering with four women across Australia to empower, inspire and celebrate the foundation pillars of Seafolly including Fashion, Fit, Sustainability and Female Empowerment. Ambassadors for the upcoming six months include Elyse Knowles, Victoria Lee, Jesinta Franklin and Jessica Vander Leahy.
We Are Confident. We Are Inclusive. We Are Australian.
We Are Seafolly.
In support of the newly established program, ambassadors will reflect on their experiences with Seafolly over the upcoming season and share their love for the range of fits, fashion forward designs, more sustainable fabrics and how these come together to empower women to feel confident on and off and the sand.
“It’s a privilege to take part in anything that motivates Australian women to feel confident and without any ounce of self-doubt. The wonderful Seafolly team consistently make this their priority season after season and it’s the reason I adore being part of their family. I’m so excited to join Seafolly’s new campaign, ‘We Are Seafolly’. My role throughout the season will be to highlight Seafolly’s swimwear solutions that are made from recycled fibres and continue to make women feel incredible!” – Elyse
Continuing their partnership with iconic Byron Bay local Elyse Knowles, who will share her passion for sustainability and will talk to Seafolly’s journey to create more considered products through innovative new fabrics and production processes. Elyse wears the Chilli Red Tri Bra and Tie Side Pant from the all-new Twilight collection. The ever-vibrant set has been developed using a luxurious recycled nylon fabrication.
“I am so excited to be partnering with Seafolly as an ambassador for the upcoming season. I grew up wearing Seafolly and I can’t wait to share some of the beautiful styles and prints on the way for the summer months.” – Victoria
For the upcoming season, Australian model Victoria Lee will talk to her love of fashion and Seafolly’s designs and Summer patterns. Victoria is pictured showcasing the directional new Twilight Ring Front Maillot one piece. Embodying 70’s glam, the retro-inspired one piece is a new contemporary silhouette, crafted with versatility and comfort in mind.
“Proud to be an Ambassador for Seafolly Australia, an iconic Australian swim brand that has embraced me through the different stages of my life.” – Jesinta
Mother of two Jesinta Franklin celebrates confidence on the beach in the new Cleo Bandeau Bra and High Waisted Pant.
Seafolly’s partnership with Jesinta aims to empower women to feel confident in their skin, both on and off the beach.
“It’s a dream come true to become an Ambassador for iconic brand, Seafolly. I’ve spent many beach days in a Seafolly bikini since I was a teen, and I can’t see that ever changing! Seafolly’s swimwear styles always provide such a wide range of support no matter the activity!” – Jessica
Jessica Vander Leahy will champion Seafolly’s superior range of supportive fits for all different shapes and sizes.
Jessica is captured in our new stand out 70’s chevron inspired Cleo One Shoulder Top and Hipster pant, designed totransform your look while offering fit and function with a fashionable edge.
Join Seafolly in celebrating their new ambassadors through #WeAreSeafolly on Instagram.
Source: Seafolly media release