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Model and TV personality Elyse Knowles, AFLW player Daisy Pearce and pro surfer Nikki Van Dijk all star in the campaign.
Australian-owned and B Corp certified TOM Organic has unveiled a new campaign with the aim of normalising conversation around periods.
The campaign features three prominent Australian women, including model and TV personality Elyse Knowles, AFLW player Daisy Pearce and pro surfer Nikki Van Dijk, who each talk about their relationship with their period.
Sharing personal stories about growing up and their bodies, the women, who are role models to many young girls, champion open and honest conversation on periods as well as educate on the benefits of organic products.
“Half the world’s population experience a period in their lifetime, yet one in two women are still too uncomfortable to talk about it," TOM Organic founder Aimee Marks says.
"We want to encourage conversation about periods that is honest, empowering and a part of our everyday language. Women should feel confident enough to talk about periods and personal wellbeing."
TOM Organic is the only period care brand available in major supermarkets made with certified organic cotton.
Unlike some conventional products that may use synthetic materials and chemical bleaching, TOM Organic tampons are made with 100% organic cotton and TOM Organic pads are made with organic cotton and plant-based materials.
Second to offering a more conscious and sustainable choice, TOM Organic has been a catalyst in encouraging important conversation around women’s health through powerful campaigns, initiatives and community involvement.
Elyse, Daisy and Nikki each share their unique reasons for choosing TOM Organic products and reflect on their relationship with menstrual health.
The campaign also features the founder of Pretty Foundation, Merissa Forsyth, who was the winner of the 2019 TOM Organic Pitch for Purpose initiative and a TOM Organic customer, Hannah Smith.
TOM Organic was founded in 2009 by Aimee Marks who, when completing a high school assignment, had a vision to create a range of chemical free and environmentally conscious tampons and pads that don’t compromise on performance.
The new campaign is live now across social, video on demand and YouTube.